Kellogg's
Journey to the Centre of the Bowl Director: Willy Hughes
Willy
CAN I NEED Director: Willy Hughes
Gut Health
Healthy Gut Director: Willy Hughes
Willy
I NEED A FRY UP Director: Willy Hughes
Coronation
Coronation Picnic Director: Willy Hughes
Willy
PASTA KING SONG Director: Willy Hughes
Korma Nights
Korma Song Director: Willy Hughes
Courgette flatbread....it's a pizza
Director: Willy Hughes
Berlin
Berlin - Beer V Kebab Director: Willy Hughes
- client
- title
- artists_names
Willy Hughes
Kellogg's
Journey to the Centre of the Bowl
Willy
CAN I NEED
Gut Health
Healthy Gut
Willy
I NEED A FRY UP
Coronation
Coronation Picnic
Willy
PASTA KING SONG
Korma Nights
Korma Song
Berlin
Berlin - Beer V Kebab
- client
- title
- artists_names
Biography
Will Hughes aka @whatwillycook is a commercials director and creative influencer bringing cinematic flair, warmth, and a cheeky sense of fun to both branded storytelling and social content. He’s partnered with major brands, including Kellogg’s Crunchy Nut, crafting playful, music-led campaigns that feel as entertaining as they are effective. Alongside his directing work, Will has built a global following with his “recipes not stressipes” ethos turning everyday cooking into fast, joyful, no-fuss content. Whether behind or in front of the camera, he blends creativity, charm, and a refreshingly human touch making everything he does feel effortlessly watchable.